Beef-- is it what's for dinner?

Maybe switching out a turkey for beef this Thanksgiving is a good idea?


Mark Z. Johnson, Oklahoma State University Extension

via Beef Magazine - Nov 22, 2021


“Beef. It’s What’s for Dinner” is an American advertising slogan and marketing campaign aimed at promoting the consumption of beef. The ad campaign, originally launched in 1992, has been long-lived, highly effective and award winning. The slogan is said to be recognized by more than 88% of Americans, accordingly, I borrowed from this well-known phrase for my title.


Thanksgiving is a time when Americans come together to celebrate a holiday that connects each and every one of us. The holiday was first celebrated in 1621 when the Plymouth settlers, joined with the Wampanoag Indians to enjoy a fall feast to celebrate a bountiful harvest. 


The tradition of Thanksgiving became official when President George Washington declared the nation would celebrate the day on November 26, 1789. President Abraham Lincoln wrote a proclamation declaring all states would celebrate the day in 1863.  President Franklin D. Roosevelt signed a resolution from Congress in 1941 that established the official date of Thanksgiving to be the fourth Thursday in November each year. While Thanksgiving is observed in varied ways in different nations, in American the holiday is truly rooted in agriculture. We may bring our own flavors and traditions to the table but Thanksgiving is a time for all of us to celebrate our nation’s harvest and ability to efficiently produce food, to express gratitude for our blessings, and look ahead to the future.


Alexander Hamilton once proclaimed: