October 2021 meat sales boosted by early Thanksgiving purchases

 

By: Anne-Marie Roerink, President, 210 Analytics LLC

via National Provisioner - November 19, 2021

 

Twenty months into the pandemic, meat retailing remains in flux. Continually changing consumer consumption and buying patterns, high inflation and severe supply chain constraints have yet to create a new and lasting balance of supply and demand. IRI and 210 Analytics have teamed up since March 2020 to document the ever-changing marketplace and its impact on the meat department. The monthly meat and poultry analysis is made possible by Marriner Marketing.

 

Both everyday and holiday meat and poultry demand remains in flux. The IRI primary shopper survey points to some more normalcy for the Thanksgiving celebrations compared with last year. More people are planning on celebrating Thanksgiving this year, with 60 percent saying they will celebrate the holiday as usual, defined as the way they did before COVID-19. That will likely result in strong demand for turkey this year as the flagship Thanksgiving center-of-plate meat. As is, sales are off to a strong start. October 2021 dollar sales of whole bird turkey are 180 percent above October 2020 levels and +194 percent higher in volume. This aligns with the IRI shopper survey in which 36 percent of shoppers said they plan to start shopping earlier. This has been a trend all throughout the pandemic, making the full week before the holiday the biggest week for most departments, rather than the holiday week itself.

 

There is ample supply of whole bird turkey in the marketplace and consumers have more choice with the average number of items per store up 6.6 percent in October 2021 versus year ago. Additionally, prices for whole bird turkey remain favorable with the average price per volume at $1.42, which is down 4.8 percent from October 2020. The price per unit is up a bit, signaling larger birds in the marketplace than last year. The average price for one whole bird turkey is $21.55, which is up 2.6 percent. Specific preferences for certain sizes, brands or fresh versus frozen aside, finding turkey should be no problem this year. 

 

Other survey findings are ...

 

Inflation ...

 

Meat and Poultry Price per Volume ...

 

Meat sales during the first 10 months of 2021  ...

 

Assortment ...

 

Fresh meat by protein  ...

 

Processed meat  ...

 

Grinds — renewed growth for ground beef ...

 

more, including links, chart

https://www.provisioneronline.com/articles/111748-october-2021-meat-sales-boosted-by-early-thanksgiving-purchases?oly_enc_id=5224G4744801H0Z