Printed Faux Steak Is Reaching European Diners


 Redefine Meat prints steaks to recreate texture of real meat

 Restaurants in U.K., Germany and Netherlands to sell products


By Aine Quinn, Bloomberg  

November 16, 2021


An Israeli startup’s plant-based 3D steaks are hitting dinner plates in high-end restaurants in Europe, ahead of a bigger rollout as appetite for fake meat grows.


More than 30 restaurants in London, Berlin and Amsterdam -- including Marco Pierre White’s Steakhouses -- have started offering Redefine Meat Ltd.’s printed products, which are made with plant-based “ink” to look like steak and recreate its texture. Most plant-based protein companies currently focus on items such as burgers, which are easier to imitate.


Demand for alternative proteins has expanded as consumers become more aware of the environmental and health risks of eating meat, attracting attention from startups and big food companies including Nestle SA and JBS SA. While the fake-meat market is still relatively small, Redefine Meat wants its products to give diners the same sensory experience as eating prime beef.


The company currently produces less than 10 tons of faux meat a month, but plans to “dramatically increase” capacity next year, with a factory in Amsterdam opening in January, Chief Executive Officer Eshchar Ben-Shitrit said.


It has signed three agreements...