Differing reports on plant-based protein performance

Not long after one company reports disappointing demand for alternative proteins, another says they are performing well


Roy Graber, WATTPoultry.com

November 15, 2021


Several companies that are active animal protein producers have entered the plant-based protein sector, including Tyson Foods and Maple Leaf Foods.


Both companies have contended that such products are largely for those who desire more protein, but may want to reduce their animal protein intake. In other words, they are not just targeting vegetarians and vegans.


Both companies have also developed blended protein products. Tyson’s blended line carries the Raised & Rooted label, while Maple Leaf Foods has the 50/50 brand.


Two weeks ago, Maple Leaf Foods announced that it was evaluating its investment in the plant-based protein sector as recent sales in that area have fallen short of hopes. However, speaking on November 15 in a telephone press conference, Tyson Foods President and CEO Donnie King said its alternative proteins products are still doing well.


“In terms of our alternate proteins, if you think of the Raised and Rooted brand of protein, we launched those, we’re continuing to invest in those, and we have seen growth in those categories,” said King. “The way we approached alternate (protein) is not an or but an and, so that’s the way we positioned our portfolio and we’ve seen good consumer acceptance to our products.”


King noted that in the company’s overall operations...


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