Albertsons launches its own retail media network


Jeff Wells, GroceryDive

Nov. 15, 2021


Dive Brief:


·         Albertsons has launched its own retail media network to develop digital ads and other branded content for CPG companies, according to a press release on Thursday.

·         Albertsons Media Collective will be led by Kristi Argyilan, who previously led Target’s Roundel ad business, and will begin running ad campaigns on February 27, 2022.

·         Albertsons is winding down its partnership with media firm Quotient and forging its own media business as large-scale retailers look to boost their margins through advertising services powered by their first-party data.


Dive Insight:


In the announcement, Albertsons said its new media network will offer native display and sponsored product listings across its digital properties, including its app, pharmacy, homepage and category pages for online shopping.


In an interview with Business Insider, Argyilan said that, in addition, Albertsons Media Collective will offer...


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