Refining appearances

 

By Lukas Southard, Meat+Poultry

10.12.2021

 

Consumers have become more discerning when it comes to buying meat and poultry at retail. They expect to be able to see what they are purchasing, and they expect packaged meat products to be aesthetically pleasing.

 

Traditional overwrap packaging does not always allow customers to see the size, quality or texture of a cut of meat or poultry. More meat processors and packers are choosing to package products in vacuum skin packaging (VSP) because it gently protects products while also providing an attractive and increasingly shelf-stable solution that is adaptable to many types of material and equipment.

 

“The film forms around the product, which makes a much more attractive package,” said Christian Uebele, director of product innovation and technical training at Multivac USA, based in Kansas City, Mo. “The beauty of it is that the product sticks above the webline. It’s above the tray and it just looks better.”

 

This “product protrusion height” is important when placing one company’s steaks in a grab-and-go meat case next to another’s. Customers are drawn to the steak that pops out of the case. They can pick the product up, hold it, feel the thickness and see the marbling of the cut of meat...

 

Gentle alternative ...

 

Appearance matters ...

 

Earth friendly ...  

 

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https://www.meatpoultry.com/articles/25628-refining-appearances