Meijer Debuts 4th Smaller-Scale Urban Market

Location in metro Detroit designed as community hub


Lynn Petrak, Progressive Grocer



Meijer’s latest foray into smaller-footprint food retailing continues, with the long-awaited opening this month of its new 42,000-square foot location in downtown Detroit. The Rivertown Market is the fourth smaller format grocery store for the Michigan-based retailer, which operates large superstores across six Midwest states that are typically around 200,000 square feet.


Meijer has opened three downsized formats since 2018, when the first one was built in Grand Rapids, Mich. Plans for the location in downtown Detroit date back to 2017, when it was first envisioned as a mixed-use development with residential apartments on top.


The completed space in metro Detroit — sans apartments — is an urban market with the look and feel of a neighborhood grocery store. Rivertown Market is stocked with an array of grocery items and fresh and prepared foods and includes a 4,700-square foot produce department, a coffee bar, and beer, wine and liquor counter. Reflecting the goal of creating a community vibe, the store features about 2,000 local, artisan items, including health and beauty products from nearby black women-owned businesses, and is designed with murals painted by area artists...


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