McDonald’s China Celebrates 31st Anniversary With First-Ever NFT Release
Tolu Okuwoga, Bitcoinist
Oct 9, 2021
On Friday, October 8, 2021, McDonald’s China announced the release of its first NFT in celebration of its 31st anniversary of entering the Chinese mainland market. And also, the official opening of its new headquarters building in Shanghai. The design of the new Shanghai offices was the inspiration for creating the NFT.
McDonald’s Big Mac NFT
The first token to drop from McDonald’s China is called the “Big Mac Cube”. It is named after one of the restaurant chain’s most popular sandwiches.
The Big Mac Cube “is a three-dimensional dynamic digital creative work inspired by the brand spirit of McDonald’s and the shape of the new headquarters building.” The 188 NFT creative works that will be released will be available to employees and customers of the franchise in the form of limited gifts.
CEO of McDonald’s China, Zhang Jiaying, expressed his pleasure that McDonald’s was the first domestic restaurant brand to release an NFT. “McDonald’s is a young and trendy brand that has always paid attention to fashion trends and cutting-edge technology.”
The Big Mac Cube draws inspiration from the structure of the new headquarters building in Shanghai. The design represents the company’s signature colors of red, orange, and yellow.
The fast-food franchise also designed the pieces based on five company values as well as three keywords...
Fast Food Chains And NFTs ...
From Wikipedia, the free encyclopedia
as of Oct 10, 2021
A non-fungible token (NFT) is a unique and non-interchangeable unit of data stored on a digital ledger (blockchain). NFTs can be used to represent easily-reproducible items such as photos, videos, audio, and other types of digital files as unique items (analogous to a certificate of authenticity), and use blockchain technology to establish a verified and public proof of ownership. Copies of the original file are not restricted to the owner of the NFT, and can be copied and shared like any file. The lack of interchangeability (fungibility) distinguishes NFTs from blockchain cryptocurrencies, such as Bitcoin.
The first NFT project was launched in 2015 on the Ethereum blockchain, and interest grew with the rise of interest in crypto currencies. According to NonFungible.com, sales exceeded $2 billion in the first quarter of 2021, more than 20 times the volume of the previous quarter. NFTs have drawn criticism with respect to the energy cost and carbon footprint associated with validating blockchain transactions.
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