… Google is pulling the plug on climate deniers on its platform, banning content that contradicts well-established research from the scientific community, the company announced on Thursday…

 

 

 

Google and YouTube say they will cut off climate-change deniers from being able to monetize their content and display ads

 

·         Google plans to intervene in content that promotes lies about climate change.

·         YouTube previously banned all anti-vaccine content, despite historically avoiding content moderation.

·         The policy will affect advertisers, publishers, and YouTube creators.

 

Francis Agustin, Business Insider

Oct 7, 2021

 

Google is pulling the plug on climate deniers on its platform, banning content that contradicts well-established research from the scientific community, the company announced on Thursday.

 

The tech giant is taking a two-pronged approach, applying to advertisers and publishing partners in Google-served ads that try to promote climate change misinformation on pages and videos, as well YouTube Partner Program creators who try to monetize their climate change misinformation videos, according to a company blog post.

 

The new rule specifically targets claims that climate change is a "hoax or a scam", claims that deny long-term environmental trends, and claims ignoring significant factors to climate change, like greenhouse gas emissions or humanity's contributions to climate change. Google will continue to allow ads and monetization on climate-related topics, such as informed debates on climate change and verifiable research...

 

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https://www.businessinsider.com/google-youtube-bans-climate-denier-content-ads-2021-10