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·         Nestlé Expands Vegan Protein Offerings With Launch of Plant-Based Egg and Shrimp

Nestlé invests further in the plant-based sector with the launch of its first vegan egg and shrimp products under the European Garden Gourmet brand.

 

·         Vrimp your shrimp: Nestlé launches faux seafood product made from seaweed

Swiss food firm says product boasts ‘authentic texture’ as it seeks to capitalise on rise in meat-free diets

 

 

Nestlé Expands Vegan Protein Offerings With Launch of Plant-Based Egg and Shrimp

Nestlé invests further in the plant-based sector with the launch of its first vegan egg and shrimp products under the European Garden Gourmet brand.

 

by Nicole Axworthy, VegNews

October 6, 2021

 

Nestlé—the largest food company in the world—has expanded its plant-based offerings with the launch of vegan egg and shrimp. Offered under the Swiss food giant’s Garden Gourmet brand, the new products are part of Nestlé’s aim to focus on health and sustainability by expanding further into the plant-based proteins sector.

 

The new vegan egg, called Garden Gourmet vEGGie, comes in liquid form and contains soy protein and omega-3 fatty acids. Like conventional eggs, the product can be scrambled, used in pancakes, or as an ingredient in baking. Nestlé’s new vegan shrimp, Garden Gourmet Vrimp, is made from a blend of seaweed, peas, and konjac root. Nestlé will trial the new egg and shrimp across a limited number of European markets, including Switzerland. The company has not yet announced exactly where the new products will be available.

 

Nestlé aims to replace animal protein ...

 

Brand expansion in the US ...

 

Getting in on cultured meat ...

 

more, including links, images  

https://vegnews.com/2021/10/nestle-vegan-protein-egg-and-shrimp

 

 

Vrimp your shrimp: Nestlé launches faux seafood product made from seaweed

Swiss food firm says product boasts ‘authentic texture’ as it seeks to capitalise on rise in meat-free diets

 

Zoe Wood, The Guardian (UK)

6 Oct 2021

 

First Vuna salad was added to the menu, now Vrimp is on there too as the world’s biggest food company capitalises on the growth of vegan and vegetarian diets with a new faux-seafood product.

 

Nestlé describes Vrimp, made out of seaweed and peas, as an exciting innovation, with the alt-seafood having the “authentic texture and flavour of succulent shrimps”.

 

The company has even managed to mimic the distinctive shape using special moulds, meaning they can replace the real thing in a salad or poké bowl. The orange sweep of colour on the body has been replicated using paprika and carrot.

 

Vrimp is one of a raft of plant-based foods being launched by the Swiss company. It has also developed an egg substitute, vEGGie. The liquid, which is made with soy protein, is a versatile ingredient for cooks, Nestlé says, and can be scrambled “like real eggs”. It is expected to go on sale in Swiss supermarkets this year.

 

Nestlé is keen not to miss out on sales to the growing number of people who are cutting their intake of animal products or giving them up altogether. It has already launched vegan versions of some of its high-profile brands, including its famous KitKat...

 

more, including links   

https://www.theguardian.com/business/2021/oct/06/vrimp-shrimp-nestle-faux-seafood-seaweed?