… The McRib will celebrate 40 years of boneless pork goodness when it arrives at McDonald’s next month…
The McRib makes its annual return to stores for a limited time, beginning on November 1.
Christa Emmer, OCN (CO)
One of America’s favorite seasonal sandwiches is celebrating a big anniversary this year. The McRib will celebrate 40 years of boneless pork goodness when it arrives at McDonald’s next month. First introduced in 1981, the boneless pork sandwich includes a patty-shaped rack of ribs covered with barbecue sauce. The patty is topped with pickles and raw onion slices and served on an oval bun. It remained on the menu until 1985 when executives felt the sandwich wasn’t selling well enough.
The McRib was introduced for limited runs throughout the years, with McDonald’s holding several “farewell” tours for the sandwich (obviously, it never really was farewell). Since 2010, it has reappeared annually, usually for 4 to 6 weeks during November and December. In the 2000s, fans came to describe its return as "McRib Season."
Execs decided that bringing the sandwich back during the fall gave people a chance to enjoy a food that is typically consumed in the spring and summer.
“In the 80s, the masterminds behind McDonald’s food innovation had a truly unique idea: an undeniably delicious sandwich that could be enjoyed during the colder seasons,” said Mike Bullington, Senior Archives Manager at McDonald’s...
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