McDonald’s Cannot Get to ‘Net Zero’ by Feeding the World Hamburgers, Experts Say

This week McDonald’s vowed to fix the climate by 2050. But first it wants to sell a whole lot more hamburgers.

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by Geoff Dembicki, VICE

October 6, 2021

 

McDonald’s this week announced a new plan to cut its climate impact to “net zero” by 2050, but environmental experts say that just isn’t possible without big changes to the company’s menu.

 

As part of its new plan to address the climate emergency, McDonald’s is promising to reduce the greenhouse gases released from its almost 40,000 restaurants, along with their suppliers, one-third by 2030…

 

Some environmental groups are applauding the company...

 

... What McDonald’s doesn’t mention in its new announcement is that it’s currently pursuing a global growth strategy that involves “tapping into customer demand for the familiar and focusing on serving delicious burgers, chicken, and coffee.”

 

“We’re at about 7.5 billion people right now, and at 2050 we could be at 10 billion. Can everyone have a hamburger? No they simply can’t,” Andrew Hoffman, a professor of sustainable enterprise at the University of Michigan, told VICE News. “And if companies [like McDonald’s] keep pushing the idea that we can, then frankly we’re doomed” ...

 

... “This is another stunt in a long line of greenwashing trends from McDonald’s,” Jennifer Molidor, senior food campaigner at the Center for Biological Diversity, said in reaction...

 

more, including links

https://www.vice.com/en/article/7kvgad/mcdonalds-cannot-get-to-net-zero-feeding-the-world-hamburgers-experts-say