… According to Better Meat Co’s CEO Paul Shapiro, the two companies have an exclusive relationship with gives Hormel early access to Rhiza for product development purposes…
Fungi-Based SPAM? You Never Know as Hormel Partners With Better Meat Co To Develop Next-Gen Products
by Michael Wolf, The Spoon
October 6, 2021
Listen, I’m not here to promise anything. I’m also not trying to create some clickbait headline about some new kind of SPAM (ok, maybe a little).
All I’m doing is wondering aloud where a new partnership between Hormel, the maker of the delicious canned pork product/pop culture mainstay, and Better Meat Co., a supplier of mycoprotein and plant-based protein ingredients, will go. After all, the new partnership’s mission is to co-develop new alt-protein products, so who’s to say a fungi-based SPAM isn’t on the roadmap?
The announcement centers around the two companies working together to create new products using Rhiza, Better Meat Co’s novel mycoprotein. As described in the release, Rhiza is made via “via a potato-based fermentation pioneered by The Better Meat Co., Rhiza is an all-natural whole food mycoprotein with a remarkable meat-like texture. Boasting more protein than eggs and more iron than beef, Rhiza offers a new generation of sustainable animal-free protein for the burgeoning alternative meat market.”
According to Better Meat Co’s CEO Paul Shapiro, the two companies have an exclusive relationship with gives Hormel early access to Rhiza for product development purposes. The partnership does not, however, give Hormel exclusive distribution rights to Rhiza products...
Paul Shapiro (author)
From Wikipedia, the free encyclopedia
as of Oct 6, 2021
Paul Shapiro is the author of Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World. He's also the CEO and cofounder of The Better Meat Co. and the host of the Business for Good Podcast. Prior to publishing Clean Meat, he was known for being an animal protection advocate, both as the founder of Animal Outlook (formerly Compassion Over Killing) and a Vice President at the Humane Society of the United States (HSUS).