UK's pork exports showcased in Germany
AHDB will showcase red meat from the UK at Anuga, the world's largest trade fair for food and drink.
The Pig Site
5 October 2021
Thousands of visitors from around the world will descend on Cologne this weekend for one of the most important industry events, which for the first time will see a hybrid audience.
Throughout the five days, AHDB will be joined in the Meat Hall by seven red meat exporters flying the flag for beef, lamb and pork from the UK.
It marks the first in-person event attended by AHDB’s export team in the past year, due to international travel restrictions as a result of the pandemic.
AHDB International Market Development Director Dr Phil Hadley said: