In this file:
· KFC bets Americans want faux fried chicken
· KFC US President Backs Vegan Chicken, Eyes Plant-Based Expansion
KFC bets Americans want faux fried chicken
Leslie Patton, Bloomberg News (TNS)
via Tyler Morning Telegraph (TX) - Sep 13, 2021
As president of KFC in the U.S., Kevin Hochman thinks a lot about the future of fried chicken in America. And right now plants — yes, plants — are taking up more of his time.
Hochman runs a division of Yum! Brands with 4,000 stores that has faced multiple hurdles over the past year. There’s the continued strength of rival Popeyes, poultry shortages and the disruption caused by COVID-19. However, the chain has largely come through the pandemic unscathed — maybe even stronger as same-store sales jumped 11% last quarter.
But the boom in faux meat, especially among young Americans, offers another challenge and opportunity, and Hochman is preparing KFC for what looks like an inevitable future of fake chicken going mainstream. The chain has tested a plant-based nugget from Beyond Meat, but so far hasn’t taken it nationwide. And its ambitions are now bigger than that, pushing to bring a faux option that replicates a piece of fried chicken.
Bloomberg recently spoke with Hochman about fake meat, expanding deeper into cities and if having dining rooms at KFC locations still makes sense.
Q: Faux chicken hasn’t taken off like plant-based beef yet. What’s really going to drive people to embrace it?
A: The taste is always going to be No. 1...
KFC US President Backs Vegan Chicken, Eyes Plant-Based Expansion
KFC’s Kevin Hochman expects the plant-based chicken market to ‘continue to grow’ with young people driving the boom...
by Emily Baker, Plant Based News
Sep 13, 2021
Kevin Hochman, the US president of KFC, has revealed plans to veganize the fast-food chain’s iconic Kentucky Fried Chicken. He revealed the company’s plans in a major recent interview
And it comes as demand for plant-based meat options continues to soar, with Hochman saying KFC plans to recreate the taste ‘as close as we can’.
KFC’s vegan chicken plans
‘Our plan is to try to replicate that Kentucky Fried Chicken as close as we can, obviously without using the animal. A lot of that is about how the chicken cuts and tears and the mouth feel.
The gold standard is the chicken tenderloin or chicken strip’, Hochman told Bloomberg.
And, the firm plans to replicate chicken tenderloin with muscle fibers to achieve the tear of the real thing.
Moreover, Hochman revealed he eats plant-based burgers at home because they’re ‘as good’ as their meat counterparts.
Expanding vegan market ...
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