Independent grocers bolster catering operations as holiday season approaches


Jeff Wells, GroceryDive

Sept. 13, 2021


Dive Brief:


·         As they look ahead to the holiday catering season, numerous grocers are adding software that helps them digitally manage operations and offer more online buying options.

·         More than a dozen grocers this summer have integrated catering- and prepared foods-specific software from FoodStorm, an Australia-based company. The latest companies to sign on include Straub's Fine Grocers and Midtowne Market in Missouri, Sunset Foods in Illinois, Joseph's Classic Market in Florida, and Town & Country Markets in California, according to a news release.

·         Grocers also say they’re pushing to expand their customer base throughout the rest of the year to include more business customers and younger households.


Dive Insight:


John Acierno, director of business development at Joseph’s Classic Market in Florida, said the company’s catering department for years relied on three-ring binders full of paper-based orders and payment information to manage production.


“It's fine when it’s Tuesday in the middle of summer and you’ve got four orders. But come the holiday season, it was just becoming too much to be able to keep track of,” he said...