Mark Cuban invests in plant-based protein company, but it’s not for humans

 

·         Pet ownership and spending has boomed amid the pandemic, with 70% of American households now owning at least one pet.

·         Much like the boom in plant-based proteins for humans from companies like Beyond Meat and Impossible Foods, pet food producers are making a shift towards alternative meat.

·         Wild Earth, which produces plant-based pet food, raised a $23 million funding round from investors including Mark Cuban as it looks to move into cell-based meats.

 

Ian Thomas, CNBC

Sep 12 2021

 

Plant-based meat products have made their way into grocery stores, restaurants, and onto kitchen tables thanks in large part to Beyond Meat and Impossible Foods.

 

Now your pet’s food bowl is the next place you might find plant-based products...

 

Introducing plant-based foods to pets ...

 

... Wild Earth, which sells plant-based dog food and treats made from things like dried yeast, chickpeas, oats, and pea proteins, saw 700% growth... 

 

... The company initially gained recognition in 2019 when Bethencourt closed a deal with Mark Cuban on “Shark Tank.” It raised an additional $11 million in a Series A several months later... 

 

... The company will use the funding to produce new dog and cat foods, as well as develop beef, chicken, and seafood cell-based meats, which aims to be more sustainable and cruelty-free...

 

Pet food producers see plant-based future ...

 

more, including links

https://www.cnbc.com/2021/09/12/pet-food-goes-plant-based-as-investors-including-mark-cuban-line-up.html