Burger King is banning 120 artificial ingredients from menus - see the full list
· Burger King is dropping over 100 artificial dyes and flavorings from its menu.
· The chain promoted its move away from some of these ingredients in a viral ad campaign last year.
· Burger King is also releasing celebrity meal partnerships.
Mary Meisenzahl, Business Insider
via Yahoo News - September 9, 2021
Burger King just announced that it has banned 120 artificial ingredients from its menus, including High Fructose Corn Syrup and several food dyes.
The move is a continuation of an earlier strategy to publicly distance Burger King from artificial dyes and preservatives, including a 2020 ad campaign featuring a time-lapse of a Whopper growing old and moldy over time. By that point, the chain had eliminated preservatives from European menus and in certain US markets. Burger King said all US Whoppers were preservative-free by the end of 2020.
"We know our guests' expectations are changing, and they want to make choices they can feel good about," Ellie Doty, Burger King North America CMO, said in a statement. "We're confident that our ongoing commitment to real food will not only provide guests with the food they're looking for but also set a standard for the industry overall."
See the full list of banned ingredients here...
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