Walmart boosting grocery with app changes, new partnership


Catherine Douglas Moran, GroceryDive 

Sept. 8, 2021


Dive Brief:


·         More than a year after combining its grocery and general merchandise apps, Walmart is further consolidating its retail app by rolling out universal search and checkout, John Furner, president and CEO of Walmart U.S., said in a virtual session of the Barclays 2021 Global Consumer Staples Conference on Wednesday.

·         The change allows users to make one basket and transaction for items that will get fulfilled from different locations. Furner said the supply chain team will determine how to optimize the order fulfillment process.

·         Separately, Walmart announced on Wednesday a cross-platform partnership with the Meredith Corporation featuring artificial intelligence-powered meal planning, shoppable recipes, visual search, chatbots and more to help people plan and make meals.


Dive Insight:


The new changes further elevate Walmart’s grocery business as the retailer builds out its omnichannel strategy and looks to keep the online sales momentum brought on by the pandemic.


Last year, Walmart combined its orange app for grocery and blue one for general merchandise under “Project Glass,” which was named in honor of David Glass, former Walmart president and CEO, who scaled the supercenter model through the 90s, Furner said… 


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