Major Food Companies Turning to Unprecedented Measures to Find New Hires
Victoria Campisi, The Food Institute
Sep 8, 2021
Dealing with a shallow labor pool, major companies are increasingly turning to creative – and, in some cases, controversial – measures to attract new hires. Here’s a look at some unique moves made recently along those lines:
AMAZON RECRUITS MARIJUANA SMOKERS
Amazon’s solution for a potentially crippling shortage of delivery drivers? Recruiting pot smokers. The company is advising its delivery partners — the mom and pops that operate the ubiquitous blue Amazon vans — to prominently advertise that they don’t screen applicants for marijuana use, according to correspondence reviewed by Bloomberg and interviews with four business owners.
The company claims that doing so can boost the number of job applicants by as much as 400%. However, the company did not provide an explanation of how it came to that statistic. On the flip side, the company says that screening for marijuana cuts the prospective worker pool by up to 30%.
One delivery partner, who stopped screening applicants at Amazon’s request, says marijuana was a major reason most people failed drug tests. Now that she’s only testing for drugs like opiates and amphetamines, more drivers pass.
BRANDS USE TIKTOK TO FIND NEW WORKERS ...
AUTOMATED SCANNERS MISS THE MARK ...
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