Panel: Timing is right to reinstate COOL


Janelle Atyeo, Tri-State Neighbor

AgUpdate - Sep 8, 2021


The time has come to reinstate country of origin labeling, according to a panel of producers-turned public officials, and it’s only fair for farmers and consumers alike.


Focusing on the entities on either end of the food spectrum was the priority for the three panelists speaking at Farmers Union Day at the South Dakota State Fair Saturday, Sept. 4.


One part of helping both consumers who want to know where their food is from and making sure producers are treated fairly is reinstating country of origin labeling for beef, they agreed.


While country of origin labeling - or COOL - was set up with the 2008 farm bill, influencers including the wine industry in powerful states had a hand in repealing it, explained National Farmers Union President Rob Larew. Now the organization is working to restore labeling as an effort to help the beef industry in the 2023 farm bill.


“The time is right to start to bring these things to bear,” said Zach Ducheneaux, Farm Service Agency (FSA) Administrator...