Walmart has most loyal customers in the U.S., followed by Fred Meyer, Meijer and Target


Marianne Wilson, Chain Store Age



Big-box stores dominate in the race for customer loyalty.


Walmart has the most loyal customers in the United States, with a loyalty score of 3.22 according to a report from InMarket that identified the top 10 retailers in the second quarter of 2021 based on their customer loyalty (average return visits per customer).  Walmart had a loyalty score of 3.22, followed by Fred Meyer (2.62), Meijer (2.58), Target (2.14) and Lowe’s (2.04.)


Rounding out the top 10 were The Home Depot (2.03), Costco Wholesale (1.93), Dollar General (1.92), Sam’s Club (1.88) and Nordstrom (1.33). The average score for all retailers was 1.33.


The retailers with below-average loyalty scores included Ralph Lauren and Calvin Klein (both at 1.05); Saks Off 5th and Hanes Brands (both at 1.08); Bass Pro Shops, OshKosh and Cotton:On, all at 1.10); The Icing (1.11); and Janie and Jack (1.12).


Here are some insights from InMarket on the top-scoring and low-scoring companies...


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