Walmart opens first U.S. Ghost Kitchens foodservice location
Dozens more ‘virtual food courts’ planned across U.S., Canada through next year
Russell Redman, Supermarket News
Sep 03, 2021
Walmart this week opened its first Ghost Kitchen Brands “virtual food court” location in its Rochester, N.Y., supercenter as part of a multi-state U.S. expansion.
The opening comes after Toronto-based Ghost Kitchens in March unveiled a deal with Walmart to launch its omnichannel foodservice concept in dozens of Walmart stores in Canada and the United States. Plans call for Ghost Kitchens to open sites in Walmart stores in Texas, California, Illinois and Georgia over the coming months and in 2022.
“Our business is founded on providing innovative offerings that give our customers the experience they are looking for,” Darryl Spinks, senior director of retail services at Walmart U.S., said in a statement. “We are excited to expand our relationship with Ghost Kitchens to continue to bring new and exciting food options to customers, all while providing the convenience our customers need.”
The Ghost Kitchens service enables Walmart shoppers to select food and beverages from the menus of up to 25 national and regional restaurant and CPG food concepts and combine them into a single order. Customers place their orders via touchscreen kiosks and then receive a receipt via text, followed by another text when their order is ready, allowing them to shop while their order is prepared...