ShopRite expands Bowl & Basket brand with fresh chicken line

Wakefern supermarket chain cites growth of private-label poultry in meat division


Russell Redman, Supermarket News

Jul 20, 2021


Wakefern Food Corp. has added fresh chicken to its Bowl & Basket own brand at ShopRite.


Bowl & Basket Fresh Chicken includes more than two dozen varieties of all-natural chicken — such as breasts, thighs, fillets, wings and drumsticks — at “extremely budget-friendly prices,” Wakefern said late yesterday. The new chicken line is available at ShopRite stores in New Jersey, New York, Connecticut, Pennsylvania, Maryland and Delaware as well as via


Wakefern noted that the debut of Bowl & Basket Fresh Chicken represents a big expansion of ShopRite’s private-label poultry in its fresh meats division. The supermarket chain also offers own-brand chicken under its Wholesome Pantry better-for-you brand.


In addition, Bowl & Basket Fresh Chicken meets rising consumer demand for more transparency and sustainability in food, according to Wakefern. The antibiotic-, steroid- and hormone-free chicken, sourced in the United States, is part of Wakefern/ShopRite’s Animal Welfare and Animal Care Program...


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