Canada redoubles efforts for sustainable beef production


The Cattle Site

21 July 2021


Alberta’s government and the beef sector are partnering to ensure Canada’s beef industry continues to grow sustainably and remains competitive.


Alberta is a key beef supplier to local and international markets and improving our competitiveness is critical to supporting the Alberta Beef and Canada Beef brands. Alberta’s government is partnering with the Canadian Cattlemen’s Association, Alberta Beef Producers and Alberta Cattle Feeders’ Association to undertake a competitiveness study that will provide important insights and data for this essential industry.


“Collaborating with industry is vital to growing and advancing our agriculture sector in Alberta. This partnership demonstrates our shared commitment to grow Alberta’s food and processing sector. We know that agriculture will play a big part in Alberta’s economic recovery and growth,” Devin Dreeshen, Alberta's Minister of Agriculture and Forestry said in a statement.


With government support, this study will help the beef industry identify challenges and opportunities in their supply chain, including: