BQA program increases beef quality, consumer confidence
Beef Checkoff celebrating 35 years of successes.
Jul 20, 2021
As the Beef Checkoff celebrates its 35th anniversary, the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, is shining a light on the successful promotion and research programs that drive the demand for beef. One such success is the Beef Quality Assurance (BQA) program, which has improved beef quality and increased consumer confidence for more than 30 years.
Managed by NCBA, the Checkoff-funded voluntary BQA program ensures U.S. beef is produced under stringent animal care standards to provide safe, high-quality meat. The BQA program trains farmers and ranchers on best practices and cattle management techniques to ensure their animals and the environment are cared for within a standard set of guidelines across the U.S. beef industry.
“The BQA program exemplifies what we, as beef farmers and ranchers, have always cared about - a commitment to caring for our animals and providing families with the safest and highest-quality beef possible,” said Chris Jeffcoat, Pennsylvania producer and co-chair of the Safety & Product Innovation Checkoff Committee. “Consumers can feel good knowing there’s a national program in place that sets consistent animal welfare and care standards across the beef industry.”