Impossible Foods Enters Vegan Chicken Wars With Plant-Based Nuggets

 

By Sally Ho, Green Queen (Hong Kong)

Jul 20, 2021

 

Impossible Foods is about to launch its plant-based chicken nuggets in the coming months. The news comes on the heels of rival Beyond Meat’s rollout of its new vegan chicken tenders across U.S. restaurants and amid the rising crowd of brands on store shelves selling chicken substitutes.

 

“Bleeding” plant-based beef maker Impossible Foods is set to enter the vegan chicken space this fall, reported Bloomberg. It’ll be launching a plant-based chicken nugget, which will be debuted at a trade show this week. The Silicon Valley food tech says the product will initially launch in foodservice channels before entering retail.

 

In the U.S., Impossible’s products are available at around 30,000 restaurants and 20,000 retail locations. Globally, the brand has established a footprint in Canada, Hong Kong and Singapore.

 

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