Walmart and Costco lead the way in return of in-store shopping, while dollar stores gain ground
By Mary Ellen Shoup, Food Navigator USA
While many consumers have incorporated some form of e-commerce into their grocery shopping routines, an increasing number are indicating their preference for their pre-pandemic in-store shopping trips, according to survey results from The Feedback Group.
According to the survey* led by The Feedback Group’s Grocery Shopper Intention Monitor, 40% of shoppers surveyed said they plan to shop more often in store in 2021 than those who plans to shop less (9%).
"As a result, stores need to provide the best possible experience to welcome food shoppers back and retain them," said The Feedback Group in its report.
The strong trend back to in-store shopping held true across generations and age groups: 58% of Gen Z and 49% of Millennials said they expect to shop at stores more often (vs. 14% and 15%, respectively, who said they would be shopping in-store less often). Baby boomers were also more likely to return to in-store shopping in 2021 (32% more vs. 6% who said they would be less likely to return to in-store shopping).
Stores with the Highest Expected Shopping Ratio include Walmart with the highest expected shopping ratio (34% more / 11% less), followed by Costco (33% more / 16% less), dollar stores (29% more / 12% less) and grocery stores, including chains and independents (28% more / 11% less).
When looking at rural shoppers, the stores with the highest expected in-store shopping ratio are Aldi, dollar stores, Sprouts, Walmart, and Trader Joe’s. Among Boomers, Meijer, Trader Joe’s, Winco, Aldi, and Costco show the highest expected shopping ratios, according to The Feedback Group’s findings.
*The study is based on a nationally representative sample of 2,250 respondents who shopped in-store and/or online for food and groceries over the past 30 days.
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