In this file:

 

·         Why the CEO of Impossible Foods thinks he can eliminate all animal-based meat in 15 years

… “put it on your calendar, because Impossible Foods is going to do it” …

 

·         Impossible Foods to Launch Nuggets Into Brewing Faux-Chicken Battle

With a likely IPO on the horizon, the company aims to replicate the success of its faux burger in chicken. But is it too late?

 

 

Why the CEO of Impossible Foods thinks he can eliminate all animal-based meat in 15 years

Bacon made of fungus, 3-D printed steaks and ‘meat’ made of air — the future for this new food category is promising but turbulent

 

By Laura Reiley, The Washington Post

Jul 16, 2021

 

Veggie burgers used to be a peace offering for vegans at backyard barbecues. But then companies like Impossible Foods debuted meat alternatives that even carnivores gobbled up with enthusiasm, launching a global race to make plant-based products that taste and chew and bleed like the real thing.

 

During the pandemic, more Americans began experimenting with cooking plant-based meat while stuck at home, triggering a surge of interest in alternative meats, many consumers citing fears about climate change, animal welfare and worker safety for their interest.

 

In an exclusive interview with The Washington Post, Pat Brown, founder of Impossible Foods, spoke about his company’s pledge to eliminate animal agriculture in the next 15 years — “put it on your calendar, because Impossible Foods is going to do it.”

 

Although alt-meat still only accounts for about 1 percent of the total meat market, Brown said, “food is the single biggest lever we can use to drastically change the trajectory of climate change.” He spoke about how to incentivize ranchers and farmers to capture greenhouse gases, how traditional animal agriculture threatens biodiversity, when Impossible Foods will likely have steaks and chops on the market and why he doesn’t like the term “plant-based meat.”

 

“There’s a long historical legacy of products that no meat-eater would touch with a 10-foot pole,” Brown said by video conference from California...

 

more

https://www.washingtonpost.com/business/2021/07/16/impossible-foods-pat-brown-interview/

 

 

Impossible Foods to Launch Nuggets Into Brewing Faux-Chicken Battle

With a likely IPO on the horizon, the company aims to replicate the success of its faux burger in chicken. But is it too late?

 

By Deena Shanker, Bloomberg 

July 16, 2021

 

Impossible Foods Inc. plans to debut a plant-based chicken nugget this fall, the latest imitation meat maker to jump into an already crowded market.

 

The offering will be unveiled to potential customers at a trade show next week, the company said, and uses textured soy protein and sunflower oil to replicate the bite and fatty mouthfeel of nuggets. Notably, it doesn’t include heme, the ingredient that gave its burgers and sausages that fake meatiness, but also kept them from being sold in Europe and China because it’s genetically modified.

 

Impossible, along with rival Beyond Meat Inc., revolutionized the “veggie burger” category with their beef-like burgers that came closer to the real thing than other options. They inspired a whole new category of copycats, but despite that first-mover advantage have been late to offer chicken. Beyond began selling its “chicken tender” last week.

 

“We’ve been busy with other things,” said Impossible President Dennis Woodside, explaining that the company has been focused on expanding its retail offerings...

 

more, including links, chart

https://www.bloomberg.com/news/articles/2021-07-16/impossible-foods-chicken-nuggets-to-be-sold-in-restaurants-and-stores