Mr. Peanut moves to Minnesota, marks occasion with visit to Como Regional Park in St. Paul

 

By Frederick Melo, Pioneer Press

July 15, 2021

 

Minnesota, already the home or birthplace of the Hammís Bear, the Jolly Green Giant and the Pillsbury Dough Boy, can add a well-known newcomer to its pantheon of iconic food brand mascots. At the ripe old age of 105 ó or age 1, depending upon how you count ó Mr. Peanut rolled into St. Paulís Como Regional Park on Thursday to celebrate his adoption by Hormel Foods.

 

Hormel, based in Austin, Minn., completed purchase of the entire Planters snack nut portfolio from Kraft Heinz for $3.35 billion in June. The acquisition included Planters, Nutrition, Planters Cheez Balls and Corn Nuts, as well as three production facilities.

 

The dapper Mr. Peanut mascot, who dresses in a top hat, monocle and a cane, was born in 1916 and laid to rest in January 2020, weeks ahead of the Super Bowl, in an advertising campaign that featured him sacrificing himself to save actors Wesley Snipes and Matt Walsh after an explosive crash involving the NUTmobile. He was resurrected a few weeks later as a well-dressed Baby Nut in a Super Bowl LIV commercial...

 

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