Subway fields team of sports legends for new ad campaign
Sandwich brand taps Charles Barkley, Tom Brady, Stephen Curry, Megan Rapinoe and Serena Williams for ‘Eat Fresh’ promotion
Ron Ruggless, Nation's Restaurant News
Jul 13, 2021
Subway has recruited five sports figures to help promote its new Eat Fresh Refresh menu launch, the company said Tuesday.
The Milford, Conn.-based sandwich company’s new ad campaign, which goes live this week and is considered one of the largest media investments by the brand, features athletic legends Charles Barkley, Tom Brady, Stephen Cury, Megan Rapinoe and Serena Williams to highlight the recently introduced menu launch.
"The Subway Eat Fresh Refresh campaign brings to life how much new we have on our menu and is a significant moment in the brand’s transformation journey,” said Carrie Walsh, Subway’s chief marketing officer, in a statement. “As such, one single creative execution or spokesperson wouldn’t have been enough.
“We developed a creative idea with a supporting cast of the biggest names in sports to share all of the great changes happening at Subway in a story that continues across multiple spots and formats,” Walsh said.
The ads are narrated by...