Is the plant-based meat revolution past its peak?

RB editors Pat Cobe and Heather Lalley join Editor-in-Chief Jonathan Maze to discuss and debate the future of plant-based meat at fast-food restaurants.


By Jonathan Maze, Restaurant Business 

Jul. 14, 2021


The future of plant-based meat, at least at fast-food restaurants, remains an open question.


In this week’s episode of the RB podcast “A Deeper Dive,” senior editors Pat Cobe and Heather Lalley join me to discuss the state of plant-based meat at restaurants.


A lot is happening in that segment. Chains continue to experiment with plant-based meats, hoping to catch onto a segment of consumers who say they would like to order such items. Much of the focus is on pioneering companies like Impossible Foods and Beyond Meat. But more companies have been jumping into the market with their own versions, and fast-food chains like Wendy’s and Taco Bell have experimented with proprietary recipes.


Yet there have been some notable pullbacks. Tim Hortons ended its plant-based breakfast sandwich altogether and Dunkin’ did so recently. And few publicly traded large-scale quick-service chains have generated consistent sales growth by adding such products to their permanent menu.


The three of us talk about all of this on this week’s episode and talk about the future of plant-based meats at restaurants...


more, including audio [30:02 min.]