How Beyond Meat's CEO Really Feels About Working With McDonald's
By Ashley Steinberg, Mashed
July 13, 2021
Beyond Meat was founded in 2009, according to Product Timeline, and made its market debut in 2012 in the form of "Chicken-Free Strips," which CNBC states were somewhat accepted but not well-praised to put it nicely. It wasn't until 2015 that it introduced its deliciously beefy products to the market, and since then, it's gained steam as a steady competitor to the like-minded Impossible Foods.
In a taste test on Mashable, the Impossible Burger was voted closest in taste and texture to a normal beef burger, but Beyond burgers were praised for their unique taste all their own, gaining praise for their "lovely, crispy, almost crunchy kind of shell." And Heea short while ago, Beyond Meat took on its competition in a whole new way, competing with Burger King's Impossible Whopper by signing a 3-year deal to provide plant-based options at McDonald's, as VegNews reported. So what does the rising star company think about its new collab?
The next big thing at McD's ...
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