Moving the meat momentum forward

How do we continue to build positive momentum for the beef industry in the face of strong opposition?


Amanda Radke, BEEF Magazine†

Jun 07, 2021


Ö There are so many things on my radar right now that Iím deeply concerned about.


Bidenís 30X30 executive order, cyber hacking like what happened at JBS and what that means for food security in our country, the Green New Deal, the Abuse, Neglect, and Assault Exemption Modification and Improvement Act in Oregon, the Protect Animals from Unnecessary Suffering and Exploitation (PAUSE) Act in Colorado, the United Nationís Agenda 2030, the fake meat companyís open agenda to eliminate beef from the dinner table and replace it with their products, and the mediaís odd push to normalize eating bugs, maggots and cicadas as a protein source.


Letís not forget that while we fight political threats and potential burdensome regulations that seek to put us out of business and make meat more expensive and unattainable to the average consumer, animal rights activist groups are working harder than ever behind the scenes...


Ö I know there are so many of us who have lost sleep over these issues and have huge worries about how they will impact the industry we love so much. We care, and we care deeply, but what can be done to truly move the needle closer to the truth? What can be done to change hearts and minds about who we are in agriculture when itís quite evident there is a multi-faceted agenda meant to kill us with a thousand cuts?


These are the questions that were discussed at the Colorado Livestock Associationís annual meeting last week in Greeley, Colo...