In cattle marketing, keep your eyes on the prize

That prize is making money, and being market aware can make a difference in your cattle business

 

Doug Ferguson, BEEF Magazine

Jun 04, 2021

 

In 2015 I had a pen of cattle in a custom yard. I went up there to look at them one day and told the feed yard to show list them. Here is what happened. One packer wasnít bidding on cattle at the time. The price of fats was okay, and they had hundreds of thousands of their own on feed. The second packer wasnít bidding on cattle that week because their kill weeks were full for the next two weeks. A third packer told us they had no interest in my pen of cattle. How convenient is that for the fourth packer.

 

You see I have been a part of the collusion that takes place. When things like the cyber-attack this week happen, I have to admit I kinda snicker a little. A little piece of me thinks they deserve the karma for how they treat cattle feeders.

 

We have to set our emotions aside and stay focused on the goal of making money, no matter what the situation. Thatís what I did in 2015. Hereís how that ended. The fourth packer bid my cattle, but with a catch. His bid was only good if he could buy the entire show list. Now you know how that ended. I wanted to sell mine, but someone else refused the bid and the deal was off. My ability to market cattle should not be in the hands of someone I never met. The feed yard owner and I had a conversation about this.

 

I then made some calls and got my pen sold. I even got a little more for them than the original offer...

 

... Some of those calls I made got heated, and things were said...

 

Profits matter throughout the system ...

 

A look at the markets ...

 

more

https://www.beefmagazine.com/marketing/cattle-marketing-keep-your-eyes-prize