Australian beef – beef you can trust

 

Travis Tobin, Cattle Council of Australia 

via BEEF Central (AU) - 04/06/2021

 

CONSUMERS should have full confidence in and be proud of the Australian beef industry. It has built solid environmental credentials and continues to lead many industries in its sustainability push. It has world-leading production and integrity systems, is custodian of more 77% of the total land used for agriculture, plays a vital and sustainable role in feeding Australians and the world, yet frustratingly, we continue to see misconceptions, inaccuracies and criticisms levelled at our industry.

 

While we have a fantastic story to tell, today’s news media often castigates the beef industry over emissions with simple and powerful messaging, but this is to the detriment of the nation. The Australian red meat and livestock sector has a clear path to have net-zero carbon emissions by 2030, making our industry a national leader.

 

Human nature does not lend itself well to looking at long-term solutions opening the door for Hollywood stars, tech moguls and global food companies promoting elevator pitch sound bites that fail to understand the complex system of producing beef that spans physics, chemistry, biology and ecology. Comments like ‘a guilt free steak’ may be catchy and cut through in media, but they are uninformed. Too often are we compared to the electricity or transport sectors, but the fact is domestic transportation in Australia produces 10 times the carbon emissions that domestic beef consumption does, energy production nearly 20 times.

 

Of course, we all have our part to play, but perspective is essential. When considering the impact of beef, there are some very important things to recognise:

 

Beef emissions do not come from fossil fuels ...

 

Stable herd numbers don’t heat the planet ...

 

Nearly 80% of agricultural land is beef country ...

 

Independent scientists are keeping track ...

 

Conclusion ...

 

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