New site urges public to show support for pig sector
2 June 2021
A new website has been made by the National Pig Association (NPA) urging the public to show their support for the pig sector in various ways.
The body's new consumer-facing website reinforces the messages behind the new #PutBritishPorkonYourFork banner campaign.
The website explains the benefits of British pork, including its ‘unique diversity of production systems to meet all price points’.
It sets out how British pork is responsibly produced, including a 63% fall in antibiotic usage since 2015, environmentally sustainable and produced to high welfare standards.
The website highlights how British pork is a ‘tasty, nutritious and healthy’ option, pointing users to the Love Pork website and a food gallery to promote recipes.
Users are invited to...
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