Impossible Foods Wins Ruling to Continue Use of Key Additive
By Bob Van Voris and Deena Shanker, Bloomberg
May 3, 2021
Impossible Foods won a court ruling that allows it to continue using a key additive in its popular meat substitute over the objections of a food safety group.
The federal appeals court in San Francisco on Monday upheld a decision by the U.S. Food and Drug Administration to approve the use of soy leghemoglobin as a color additive in Impossible’s imitation beef patties. The 2019 decision removed a hurdle for Impossible in extending its burger sales from restaurants to grocery stores.
Soy leghemoglobin, or “heme,” is a red, genetically modified ingredient that Impossible has long touted as the key to the Impossible Burger’s flavor. But its use has brought regulatory problems in the U.S. and barred the products from major foreign markets, including China and the European Union. Beyond Meat Inc., Impossible’s main competitor, often points to its GMO-free ingredient list in its marketing.
The market for plant-based meat is forecast to grow to $450 billion...
more, including links