Americans' red meat obsession is growing stronger, with beef sales skyrocketing to $30 billion as a 'meat war' looms


·         Beef is the best-selling meat in America, with 2020 sales growing to $30.3 billion.

·         But some experts say Americans need to eat less meat to address the climate crisis.

·         There is a fundamental disconnect between fears of red meat bans, and the reality of growing sales.


Kate Taylor, Business Insider 

May 3, 2021


The American love affair with beef is growing stronger. And that's fueling a crisis, according to environmental experts.


Beef is the best-selling meat in America, and the fastest growing in terms of sales. Beef sales soared 23.7% year-over-year to $30.3 billion in 2020.


"In March 2021, beef had the highest increase over pre-pandemic normal (2019) levels of all areas of the store — ahead of seafood, berries and chocolate," Anne-Marie Roerink, the founder of market research firm 210 Analytics, told Insider.


"Additionally, burgers along with pizza and chicken wings were powerhouses in restaurant takeout and delivery in 2020," Roerink continued.


Despite skyrocketing sales, there's a growing belief that beef's reign in the American diet is under threat.


This is fueling tension between American beef lovers and climate experts, as well as restaurants and food publications that are under mounting pressure to take a stance on red meat...


Experts say Americans need to eat less beef. It's not happening ...


Should companies turn on red meat? ...


Beef is a practical choice for many meat eaters ...


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