Cattle groups urge producers to sign petition to force referendum on Beef Checkoff


Colorado Independent CattleGrowers Association

via The Fence Post - May 3, 2021


Along with a terrible cattle market, a Colorado governor whom thinks nothing of thumbing his nose at the cattle industry, producers are now facing a potential ballot initiative that could be disastrous to cattle producers


For many cattle producers there are other levels of frustration. The now 35-year-old Beef Checkoff Act and Order that generates around $80 million annually is prohibited from making expenditures that might be used to influence government action or policy. And, certainly, a governor’s proclamation urging Colorado citizens to forego eating meat or a ballot initiative attacking cattle production could be construed as such an action or policy. Additionally the Checkoff Act and Order is prohibited from pointing out the problems and short comings of “fake meat” products. Together with its prohibition against the promotion of American beef raised by hard working American family ranchers, the Beef Checkoff has become an outdated relic that serves little purpose for the onslaught of attacks facing the beef industry.


I would urge all cattle producers to visit to learn more about the nationwide effort to collect petition signatures to have a referendum vote on the Beef Checkoff.


Today’s cattle industry is radically different from what it was 35-years ago when some of us older cattlemen and women voted for the Beef Checkoff Program. Our vision was a program FOR cattle producers, operated BY cattle producers, to promote “our beef” — American beef. Instead, we have a government run program that forces us to fund the promotion, research and advertising of imported beef which competes for grocery store shelf space with American beef. In most cases, consumers do not know whether they are buying American beef or imported meat. They see a USA sticker on it not realizing that flashy sticker just means it was inspected and packaged in the USA, not necessarily born, raised and harvested here...


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