Put your stake in the ground on animal agriculture, sustainability


By Martha Blum, Agrinews (IL)

May 03, 2021


CARMEL, Ind. — Animal agriculture has an important role in protecting the planet.


“Animal agriculture’s role in a broader, sustainable landscape must be better illustrated as part of the solution, not the primary part of the problem,” said Jeff Simmons, president and CEO of Elanco.


“That’s what this conference is all about,” said Simmons during the 2021 Global Conference on Sustainable Beef organized by the Global Roundtable for Sustainable Beef.


“I believe it starts at the farm gate and everything we do through the entire value chain must start with the farmer in mind,” he said. “For the global beef industry, our timing has never been more critical following the year that magnified the role of animals and what they do in our lives.”


The Global Roundtable for Sustainable Beef is a network that includes about 500 members from 24 countries. Established in 2012, the group includes farmers, processors, retailers, researchers, regulators and policymakers.


“The COVID-19 pandemic shook our system and woke up the world on the importance of healthy animals and making meat, milk, fish and eggs more available and more affordable,” Simmons said...


Goal Setting ...


Carbon Footprint ...


Animal Science ...






U.S. Roundtable for Sustainable Beef reports progress

Milestones include launch of new sustainability modules for cow/calf, stocker, backgrounder, feedyards and auction markets.


BEEF Magazine

May 03, 2021


The U.S. Roundtable for Sustainable Beef (USRSB), America’s leading beef sustainability initiative, reiterated the importance of sustainability amid the economic and emotional challenges facing the beef industry following the COVID-19 pandemic. The announcement came at the organization’s virtual 2021 General Assembly meeting where the USRSB reported its progress through its 2020 Annual Report and elected new leadership.


In 2020, the USRSB began a goals-setting process to advance the continuous improvement of the U.S. beef industry which will be completed in 2021. This process aligns with the USRSB’s mission to advance the U.S. beef industry’s sustainability in a meaningful way. This effort will set credible goals for the industry and practical targets for each sector of the value chain, helping the USRSB reach their vision of becoming the trusted global leader in environmentally-sound, socially-responsible and economically-viable beef.


“It was an honor to serve as chair of the U.S. Roundtable for Sustainable Beef,” said outgoing 2020-2021 USRSB chair Wayne Morgan. “Despite the challenges of this difficult year, we were able to demonstrate continuous improvement and to drive forward towards an even more sustainable beef supply chain.”


Other 2020 milestones include...