Amid a sales boom, Texas Roadhouse raises prices, extends hours

Brand’s Q1 same-store sales at company-owned restaurants rise 18.5% from pandemic lows and 64% in March alone.


Ron Ruggless, Nation's Restaurant News

Apr 30, 2021


Texas Roadhouse Inc. this week raised its prices and has been extending hours as crowds return amid easing COVID-19 pandemic restrictions, executives said Thursday.


The Louisville, Ky.-based Texas Roadhouse, which also owns the Bubba’s 33 and Jaggers concepts, said same-store sales in the first quarter ended March 30 rose 18.5% at company restaurants compared to 2020 and 8.6% on a two-year comparison with 2019. In March alone, same-store sales were up 64.1% from the same month in 2020, when the pandemic was declared, and 15.5% from March 2019.


With crowds returning, Texas Roadhouse is seeing traffic increase at the shoulder hours as well...