NCBA: Cattle producers need to showcase sustainable success


By Carol Ryan Dumas, Capital Press (OR)

Apr 30, 2021


With a sharper focus on sustainability, it’s important for cattle producers to showcase the improvements they have made over the years and their commitment to continually improve, the head of the nation's largest cattlemen's organization says.


Sustainability and stewardship of natural resources are a big part of the success of the cattle industry, said Colin Woodall, CEO of the National Cattlemen’s Beef Association.


But it is also “a big part of the success that we will have talking about our industry as being a solution to climate change and not a contributor to climate change,” he said during NCBA’s latest “Beltway Beef” podcast.


Sustainability is not a fad, it’s here to stay, he said.


“The consumer continues to ask more about where their food comes from,” he said...