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·         Will Beyond or Impossible Have a “New Coke” Moment?

·         Beyond Burger 3.0 Hits Grocery Store Shelves



Will Beyond or Impossible Have a “New Coke” Moment?


by Chris Albrecht, The Spoon

April 30, 2021


If there was ever an example of a bad product launch, it would be New Coke.


In the mid-80s, Coca-Cola futzed with its iconic formula to create a sweeter version of its soda that would replace its storied flagship drink. The launch did not go well, and 79 days later, the company brought the “Classic” formula back (New Coke eventually just… faded away).


I was thinking about New Coke this week as Beyond Meat announced a new 3.0 version of its plant-based burger, which will be released in stores next week. Since their respective introductions into the market, both Beyond and its rival, Impossible Foods, have tinkered with their plant-based burger formulas. Their goal is to keep refining their products to achieve ever more convincing facsimiles of traditional animal meat to entice more people to give up eating cows.


So far the results have been good. Beyond’s 2.0 burger was a vast improvement...


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Beyond Burger 3.0 Hits Grocery Store Shelves


Tanya Flink, VegOut Magazine

Apr 29, 2021


Plant-based meat manufacturer Beyond Meat is giving its iconic Beyond Burger an upgrade. The 3.0 version is said to be meatier and juicier than its predecessor with a more robust nutrition profile. The latest Beyond Burger contains 35% less saturated fat and fewer calories than 80/20 ground beef while retaining a comparable B vitamin and mineral content of cow-based beef.


Beyond Meat Chief Innovation Officer, Dariush Ajami, said, “We are continuously working on understanding beef flavor at a deeper level to ensure our plant-based beef platform delivers a delicious and satisfying sensory experience. The new Beyond Burger’s rich flavor profile resembles that of ground beef, and extensive testing with our consumers validated this new flavor direction with likeability scoring on par with 80/20 ground beef burgers.”


The new Beyond Burgers will roll out to grocers nationwide beginning May 3, but the plant-based company is hosting several pop-ups throughout the US to preview the product May 1-2. A full list of pop-ups can be found here. The patties will be sold in...


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