UK pork sector courts US market in virtual event series

High quality offerings from the UK's red meat sector will take center stage next month in a series of virtual events targeting the US foodservice market.


The Pig Site

30 April 2021


AHDB has invited a selection of importers, distributors, chefs, butchers, high-end grocers and members of the media across California to the first on-line showcase – in a bid to continue efforts to boost exports to America.


The event, which takes place on 18 May, will include cooking demonstrations by sous chef Luke Rhodes who made it through the final eight of last year’s MasterChef: The Professionals, as well as award-winning Stoke Park chef Chris Wheeler.


The pair will be using their culinary skills to create two red meat recipes - Mini Picanha Roast and Pork Henry.


The online showcase will also include a butchery demonstration, as well as presentations from Red Tractor’s Philippa Wiltshire and Dr Mandy Nevel, AHDB’s Animal Health and Welfare, who will talk about the UK’s traceability, food safety and animal welfare...