New beef ads will focus on farmers, ranchers


by Farm Journal

via NewsChannel20 (IL) - April 30th 2021


Fruit and vegetable benefits under the Women, Infants and Children nutrition program could triple, thanks to a funding boost from Congress with $490-million provided by the American Rescue Plan Act.


The USDA says it has offered states the option of boosting the cash-value voucher benefit.


It would be for up to four months to provide additional relief during the pandemic.


The current voucher is $9 per child per month.


That could go up to $35 per child per month.


Farmers will be at the centerpiece of a new campaign in the popular "Beef it's what's for dinner" ads.


The creators say people will be invited to learn more about how farmers and ranchers use sustainable practices to care for the land and produce high-quality beef...