Lidl Stores to Offer Impossible Burgers
Plant-based product is competitively priced in the fresh meat case at 145 locations
Lynn Petrak, Progressive Grocer
As grilling season arrives, more plant-based meat alternatives will be merchandised alongside animal-based proteins, including at Lidl U.S. stores. Beginning this week 145 Lidl locations will carry the Impossible Burger from Redwood City, California-based Impossible Foods.
The year 2020 was big for Impossible Foods, which ramped up distribution to more than 22,000 grocery stores in the United States and expanded its supermarket footprint by more than a hundred times. Lidl, too, is on a strong growth path: the German discount grocery chain plans to open 50 new stores by the end of this year for a total of 150 locations in the United States.
Lidl is now the largest discount grocer to offer Impossible Foods products.
“We are excited to launch Impossible Foods products in our stores starting this week, especially as we see the growing enthusiasm of our customers for plant-based products,” said Stefan Schwarz, EVP of purchasing for Lidl U.S. “Lidl’s best-in-industry pricing for Impossible Foods’ patties is also an example of our commitment to high quality products at unbelievably low prices.”
According to Impossible Foods’ President Dennis Woodside, this will be a mutually beneficial partnership...
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