U.S. fast-food chains cash in, seize market share during pandemic

 

By Hilary Russ, Reuters   

April 30, 2021

 

NEW YORK (Reuters) - McDonald’s Corp, Taco Bell, Chipotle and other fast-food chains stand to gain yet more market share from sit-down restaurants as consumers stick with the mobile ordering habits they picked up during the pandemic.

 

McDonald’s Corp said on Thursday its first-quarter U.S. comparable sales soared 13.6% and that it had 40 million active app users in its six largest markets – half of them in the United States – as it seeks to attract even more customers through a loyalty program it expects to launch nationally this year.

 

Taco Bell and KFC parent Yum Brands Inc plans to use tech acquisitions in the last quarter to drive both ordering via social media platforms and marketing with artificial intelligence. Chipotle Mexican Grill Inc said last week...

 

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https://www.reuters.com/article/us-usa-fast-food/u-s-fast-food-chains-cash-in-seize-market-share-during-pandemic-idUSKBN2CH1C2