Yum Brands sees strong Q1 recovery driven by digital sales boost

Yum Brands reported 9% same-store sales growth in the first quarter and all four of the company’s brands set weekly sales records at least once during the quarter


Joanna Fantozzi, Nation's Restaurant News

Apr 28, 2021


Yum Brands saw strong results during the first quarter ended March 31, with systemwide same-store sales growth up by 9%, driven by continued digital sales boost, the company reported on Wednesday.


Yum’s growth was led by Pizza Hut’s same-store sales of 12%, followed by Taco Bell at 9% and KFC at 8%. All four of the company’s brands, including Habit Burger, set weekly sales records at least once during the quarter.


“Our solid same-store sales uplift is a testament to our team rising above the challenges of the pandemic and unlocking digital and off-premise growth,” Yum Brands CEO David Gibbs said during Wednesday’s earnings call, adding that the company saw a 16% increase in restaurants offering delivery globally.


KFC’s performance was driven by the expansion of delivery and positive customer response to the new chicken sandwich, which was first tested by customers in spring 2020. The response has been so strong, Gibbs said, that they’ve had some supply chain-side issues with keeping up with demand. Yum also noted that KFC focused last quarter on drive-thru efficiency with U.S. drive-thru speed improving by an average of 15 seconds in the first quarter...


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