Epicurious drops beef recipes, drawing ire from the pro-burger crowd — and some food activists
By Emily Heil, The Washington Post
April 27, 2021
Beef was already the red-hot topic du jour this week when food website Epicurious on Monday made some meaty news: It would no longer publish recipes using beef, citing the environmental harm caused by cattle farming.
“Our shift is solely about sustainability, about not giving airtime to one of the world’s worst climate offenders,” senior editor Maggie Hoffman and former digital director David Tamarkin wrote in a post announcing the decision.
Reaction was swift and illustrated the meaning of the metaphor about tossing red meat to a crowd. Some praised the decision, noting that tastes have changed and that readers are looking for more plant-based, less meaty dishes. Others slammed Epicurious for “canceling” beef...
... Epicurious declined to comment, but its editors portrayed the choice to eschew beef as a small but significant step toward a more sustainable food system. “It might not feel like much, but cutting out just a single ingredient — beef — can have an outsize impact on making a person’s cooking more environmentally friendly,” they wrote...
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